Frida Giannini
Designer

Professional Experience

Luxury House Brands - Consultant 2018 - Present
Gucci - Chief Creative Director 2005 - 2015
• Full responsibility for all lines:RTW Women’s, Men’s and Children’s lines; Leather goods - Women’s, Men’s and Kid’s lines; Jewellery and Watches; Fragrance and Make-up
• Full responsibility furthermore for: Communication - Store planning, windows and all brand image components; Responsible for E-Commerce Website re-design
Gucci - Creative Director of Leather Goods and Accessories 2002 - 2004
Fendi - Leather Goods Head Designer 1999 - 2001
Fendi - Ready to Wear Head Designer 1994 - 1999

Collaborations and Charitable Partnerships

Save The Children 2016 - Present
• Board Director
Documentary Film “The Director” by James Franco 2014
• Starred in and was the focus of documentary film
Martin Scorsese Foundation - Creative and Financial Contributor 2005 - 2014
• Responsible for the restoration of several cinematic masterpieces including: La Dolce Vita; The Leopard; Rebel Without a Cause; Once Upon a Time in America
Chime for Change - Founder 2013
• Founded “Chime for Change” movement to support NGOs for women’s and children’s rights with specificfocus on education, health and justice
• Directed and supported the Chime for Change fundraising concert at Twickenham Stadium, directing andsupporting the launch of the event
• Responsible for the conceptualisation of logo, advertising campaign and the selection of the ambassadors (Beyoncé, Salma Hayek, Mary J Blige, Rita Ora etc)
Women in Cinema Award - Founder 2011 - 2014
Gucci - Fiat 500 and Acquariva - Collaborator 2009 - 2010
• Collaborated to the design of the Gucci Fiat 500 and the Gucci Acquariva, in partnership with the Ferretti Group
UNICEF - Major Collaborator 2005 - 2015
• Heralded, brokered and solidified a major partnership between Gucci and UNICEF with CEO Caryl Stern
• Throughout the partnership, contributed to the donation of more that $15 Million towards the building and maintenance of schools and hospitals in Sub Saharan Africa.
Further Collaborations with UNICEF and other Benefactors Include:
• Collaborated with Jennifer Lopez for the Gucci Children’s Launch Campaign
• Was Awarded in 2010 with the UNICEF Woman of Compassion Award in Los Angeles
• In 2010 supported the FAWN FOUNDATION for Women and Domestic Violence and Abuse with Mary J.Blige and Steve Stout
• Participated in 2009 in a two week trip with Unicef to visit schools and hospitals in Malawi
• Collaborated in 2009 with Eric Roberts for the publishing of the “Snowman in Africa” children’s book
• Partnered with in 2008 with the Madonna Fund, fundraising for Raising Malawi on UN Lane.• Collaborated in 2008 with Rihanna to create the “Tattoo Heart Campaign”.